Watermarked

“Watermarked” is a video created by artist group Dis Magazine. The video was the result of a commission by Kenzo, Paris, to create an advertisement for it’s 2012 Fall/Winter clothing line. Dis used the opportunity to create a video work which operates neither as satire nor valorization of branding, stock video, and fashion advertisements. The work manages to function both as a critique of advertisements and, quite literally, as an advertisement itself.